Eco-friendly smart home services (ESHS) positively promote environmental protection. In this study, we investigate the factors influencing consumers’ intention toward adopting ESHS. We use the theory of planned behavior as the basic theoretical support and further extend it by incorporating the constructs of information publicity, perceived risk, environmental consciousness, and compatibility. We survey a total of 587 respondents by using an online questionnaire and further analyze the collected data with a structural equation model. Results indicate that attitude, perceived behavioral control, information publicity, environmental consciousness, and compatibility exert significant and positive effects on consumers’ intention to adopt ESHS. By contrast, perceived risk is the barrier to adopting ESHS. However, subjective norm surprisingly does not affect consumers’ intention to adopt ESHS. On the basis of these results, we discuss some implications for smart home service providers to motivate other consumers to adopt such eco-friendly services.

环保智能家居服务（ESHS）积极促进环保。在这项研究中，我们调查了影响消费者采用 ESHS 的意愿的因素。我们以计划行为理论为基础理论支持，并通过纳入信息公开、感知风险、环境意识和兼容性的结构对其进行进一步扩展。我们使用在线问卷调查了总共 587 名受访者，并使用结构方程模型进一步分析了收集到的数据。结果表明态度、感知行为控制、信息公开、环境意识和兼容性对消费者采用ESHS的意愿产生显着的积极影响。相比之下，感知风险是采用 ESHS 的障碍。然而，令人惊讶的是，主观规范并不影响消费者采用 ESHS 的意图。在这些结果的基础上，我们讨论了对智能家居服务提供商激励其他消费者采用此类环保服务的一些影响。