Research on international shopping has the potential of elucidating collective issues such as the eminence of protectionist discourse. Concomitantly, the authors propose a Theory of Social Class Divide (SCD) that explains how the judgments of a consumer segment diverge from classical predictions. The theory received support in an international shopping context, showing that the behavior of lower‐class shoppers diverges from the prediction of consumer ethnocentrism theory. In the two studies, which comprised different methods (cross‐sectional and experimental), measures of social class (objective and subjective), and samples (US and Canadian), lower‐class consumers were notably less affected by their ethnocentrism than upper‐class consumers. Lower‐class consumers generally showed, regardless of their ethnocentrism, low attitudes, and shopping intentions toward foreign retailers. The results underline the ramifications of a widening divide in social class on international marketing, and have potential implications in germane fields such as political science.

中文翻译：

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消费者的民族中心主义会影响国际购物吗？社会阶层分化理论

对国际购物的研究有可能阐明集体问题，例如保护主义话语的重要性。同时，作者提出了社会阶级鸿沟理论（SCD）这解释了消费者细分市场的判断与经典预测之间的差异。该理论在国际购物环境中得到了支持，表明下层购物者的行为与消费者民族中心主义理论的预测有所不同。在包括不同方法（横断面和实验性），社会阶层测度（客观和主观）以及样本（美国和加拿大）的两项研究中，低阶层消费者受民族中心主义的影响明显少于高阶层消费者消费者。低下阶层的消费者通常表现出种族中心主义，低度态度和对外国零售商的购物意愿，而不管他们是什么。结果突显了国际营销中社会阶层分歧的扩大，