WeWork designs, constructs and manages offices around the globe that serve as a unique test bed through close ongoing contact with their users. Founded in New York in 2010, it is one of the worlds fastest-growing companies, now with over 335 offices that each contain similar elements but combine them in slightly different ways. Daniel Davis, a Director of Research at the firm, here explains how their similarity allows his team to pinpoint the subtle reasons for differences in performance - from desk placement to the impact of staircases on social networks - and to feed this back into new projects, boosting both the occupants experience and the companys success.

中文翻译：

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垂直整合研究：不寻常的商业模式

WeWork在全球范围内设计，建造和管理办公室，通过与用户的持续联系，它们可以作为独特的测试平台。它于2010年在纽约成立，是全球发展最快的公司之一，目前拥有335个以上的办公室，每个办公室包含相似的元素，但组合方式略有不同。该公司研究总监丹尼尔·戴维斯（Daniel Davis）在这里解释了它们的相似性如何使他的团队找出绩效差异的细微原因-从办公桌摆放到楼梯对社交网络的影响-并将其反馈到新项目中，增强乘员体验和公司的成功。