Purpose - The purpose of this paper is to integrate a detailed theory of perception and action with a theory of entrepreneurship. It considers how new knowledge is developed by entrepreneurs and how the level of creativity is regulated by a competitive system. It also shows how new knowledge may create value for the innovator as well as for other entrepreneurs in the system. Design/methodology/approach - The theory builds on existing literature on creativity and entrepreneurship. It considers how transformation of mental technologies occurs at the individual and system levels, and how this transformation influences value creation. Findings - Under a competitive system, the level of creativity is regulated by the need for new ways of doing things. Periods of crisis wherein old means of coordination begin to fail often precipitate an increase in creativity, whereas a lack of crisis often allows the system to settle to a stable equilibrium with lower levels of creativity. Research limitations/implications - The combination of methodology and methods facilitates a description of discrete building blocks that guide perception and enable creativity. This framing enables consideration of how a changing set of knowledge interacts with a system of prices. Practical implications - Policy makers must take care not to encumber markets with costs that unnecessarily constrain creativity, as experimentation makes the economic system robust to shocks. Social implications - This work provides a framing of cognition that allows for a linking of agent understanding that permits explicit description of coordination between agents. It relates perception and ends of the individual to constraints enforced by the social system. Originality/value - As far as the author is concerned, no other work ties together a robust framing of cognition with computational simulation of market processes. This research deepens understanding in multiple fields, most prominently for agent-based modeling and entrepreneurship.

中文翻译：

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创业理论中的创造力

目的-本文的目的是将详细的知觉和行动理论与企业家精神理论相结合。它考虑了企业家如何开发新知识，以及竞争体系如何调节创造力。它还显示了新知识如何为系统中的创新者和其他企业家创造价值。设计/方法论/方法-该理论建立在关于创造力和企业家精神的现有文献的基础上。它考虑了心理技术的变革如何在个人和系统层面上发生，以及这种变革如何影响价值创造。调查结果-在竞争体系下，创造力的高低取决于对新的做事方式的需求。在危机时期，旧的协调手段开始失败，这通常会促进创造力的增加，而缺乏危机通常会使系统在较低的创造力水平下达到稳定的平衡。研究的局限性/意义-方法论和方法的结合有助于描述离散的构建基块，这些构建基块可以指导感知并促进创造力。通过这种框架，可以考虑不断变化的知识集如何与价格系统相互作用。实际意义-决策者必须注意不要以不必要地限制创造力的成本来阻碍市场，因为实验使经济体系对冲击产生了强大的影响。社会影响-这项工作提供了一种认知框架，该认知框架允许将代理人的理解联系起来，从而允许对代理人之间的协调进行明确的描述。它把个人的知觉和目的与社会制度所施加的约束联系起来。原创性/价值-就作者而言，没有其他作品将强大的认知框架与市场过程的计算模拟联系在一起。这项研究加深了对多个领域的理解，其中最突出的是基于代理的建模和创业精神。