Author’s Introduction The cognitive revolution in psychology revived interest in consciousness and, eventually, unconscious mental life. The idea of unconscious processing, now firmly established in research on perception, memory, and other aspects of cognition, has been extended to emotion and motivation as well. The modern scientific conception of unconscious motivation is quite different from the classic view, most famously articulated by Freud, of primitive sexual and aggressive urges resulting in conflict and repression. However, even the modern of view unconscious motivation is not as firmly established as unconscious perception and memory. This article surveys three modern approaches to unconscious motivation – automaticity, “subliminal” goal-priming, and implicit motives – and discusses some of the problems confronting each of them.

中文翻译：

---

“动机无意识”：教学指南

作者简介心理学的认知革命使人们重新意识到了意识，并最终引起了无意识的心理生活。无意识加工的概念现已牢固地建立在对知觉，记忆和认知其他方面的研究中，并已扩展到情感和动机。无意识动机的现代科学概念与弗洛伊德最著名的经典观点大不相同，后者是原始的性和侵略性冲动导致冲突和压抑的经典观点。但是，即使是现代的观点无意识动机也没有像无意识的感知和记忆那样牢固地建立起来。本文概述了三种无意识动机的现代方法-自动性，“潜意识”的目标引导和内隐动机-并讨论了每种方法面临的一些问题。