Abstract

Reducing stigma is key to improving the wellbeing of people with albinism in Tanzania. This study aimed to obtain more insight into the effects of two radio interventions with regard to albinism-related stigma: a radio drama and a radio interview. Assessment of the radio interventions was based on two attitude measurement instruments (The Albinism Explanatory Model Interview Catalogue Community Stigma Scale and the Albinism Social Distance Scale), an entertainment scale, and two informal (group) interviews. In total, 111 community members participated in the assessment prior to the radio drama, and 65 after. In the case of the radio interview, 123 community members participated in the assessment prior to the radio show, and 77 after. Following the radio drama, a significant reduction was found in terms of community stigma, and a reduction in social distance was found after both interventions. The entertainment score for both interventions was high, but significantly higher for the radio drama. The respondents indicated that they had gained more understanding of albinism as a result of the interventions, and were positive about this type of education. The current study shows that a radio show in which the listener interacts with someone with albinism can contribute to a reduction in stigma, and demonstrates that different types of radio intervention can have different outcomes.

• Points of interest

• Reducing discrimination is key to improving the wellbeing of people with albinism in Tanzania.

• This research investigated the use of radio shows to change attitudes towards people with albinism within the community; two types of radio show were tested: a radio drama and a radio interview.

• Through the shows the respondents got into contact with someone with albinism.

• The shows were valued by the community members as an attractive means of education.

• The shows proved to be effective in terms of improving peoples’ knowledge about, and attitude towards people with albinism.

• People enjoyed the radio drama more than the radio interview. The radio drama was also more effective than the radio interview in improving peoples’ attitudes towards people with albinism.

• This research offers recommendations for organisations that are working to raise awareness with regard to albinism.

摘要

减少污名是改善坦桑尼亚白化病患者福祉的关键。本研究旨在更深入地了解两种广播干预对白化病相关污名的影响：广播剧和广播采访。无线电干预的评估基于两种态度测量工具（白化病解释模型访谈目录社区耻辱量表和白化病社会距离量表）、一种娱乐量表和两次非正式（小组）访谈。在广播剧之前，共有 111 名社区成员参与了评估，之后有 65 名社区成员参与了评估。在电台采访的情况下，123 名社区成员在电台节目之前参与了评估，77 人在之后。在广播剧之后，社区污名显着减少，两次干预后都发现社交距离有所减少。两种干预措施的娱乐性得分都很高，但广播剧的得分明显更高。受访者表示，通过干预，他们对白化病有了更多的了解，并对此类教育持积极态度。目前的研究表明，听众与白化病患者互动的广播节目有助于减少耻辱感，并表明不同类型的广播干预可能产生不同的结果。并对这种教育持积极态度。目前的研究表明，听众与白化病患者互动的广播节目有助于减少耻辱感，并表明不同类型的广播干预可能产生不同的结果。并对这种教育持积极态度。目前的研究表明，听众与白化病患者互动的广播节目有助于减少耻辱感，并表明不同类型的广播干预可能产生不同的结果。

• 兴趣点

• 减少歧视是改善坦桑尼亚白化病患者福祉的关键。

• 这项研究调查了使用广播节目来改变社区内对白化病患者的态度；测试了两种类型的广播节目：广播剧和广播采访。

• 通过节目，受访者接触到了白化病患者。

• 这些节目被社区成员视为一种有吸引力的教育手段。

• 事实证明，这些节目在提高人们对白化病患者的认识和态度方面是有效的。

• 比起电台采访，人们更喜欢广播剧。广播剧在改善人们对白化病患者的态度方面也比广播采访更有效。

• 这项研究为致力于提高白化病意识的组织提供了建议。