Individuals don’t often have privacy expectations. When asked to consider them, privacy realities were frequently perceived not to meet these expectations. Some websites exploit the trust of individuals by selling, sharing, or analysing their data. Without intervention, individuals do not often understand privacy implications, nor do anything to address it. This study has identified that many users do not have privacy expectations. An extension developed for this study improved privacy awareness, privacy behaviour, and created privacy expectations in participants. The extension also demonstrated that privacy-focused behavioural changes occur when individuals consider the implications of privacy policies, and are exposed to the ways in which their data is being used.

个人通常不会有隐私期望。当被要求考虑它们时，人们经常认为隐私现实不符合这些期望。一些网站通过出售，共享或分析个人数据来利用个人的信任。没有干预，个人通常不会了解隐私的含义，也不会采取任何措施来解决它。这项研究已经确定许多用户没有隐私期望。为这项研究开发的扩展程序改善了隐私意识，隐私行为并在参与者中创建了隐私期望。该扩展还表明，当个人考虑隐私策略的含义并暴露于使用其数据的方式时，会以隐私为中心的行为发生变化。