In a very personal reflection, this paper aims to trace the academic trajectory of a female marketing academic in a very male-dominated discipline. It also highlights the struggle balancing work and family, as well as protecting an immigrant identity in a foreign culture.,Given the period and unique conditions of the author’s academic journey, this highly personal retrospective account is based on recall of significant events that have shaped my singular experience. It attempts to capture the experience of an immigrant female novice navigating not only a foreign culture but also a very male-dominant discipline.,While times have changed and gender barriers are lower today, challenges remain. In addition, the set of choices faced by women with partners in the same discipline differ significantly and complicate the family-work balance decisions. There is no one set of path that can be followed.,While there is a professional cost to deviating from the mainstream, pursuing alternatives to the dominant topics is vital to advancing the health and relevance of the marketing discipline. The relationships between marketing and development have been an important topic for me; however, these macromarketing topics continue to be neglected. Given the current socio-economic-political conditions globally, perhaps future marketing scholars will devote greater attention to these topics.,This is purely the author’s personal reflection of a journey that began accidentally. It also occurred in the 1970s when women were rare in the business world, particularly business academia. It offers a retrospective comparison to male peers who, aside from their individual talents and history (Belk, 2017; Firat, 2014; Holbrook, 2017), were achieving their professional goals at a similar period. It also provides some historical context that can be compared to experiences of other female pioneers in marketing academia and marketing practice (Bolton, 2017; Tadajewski and Maclaran, 2013; Zeithaml, 2017).

中文翻译：

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Ruby Roy Dholakia：一位女性营销学者的自传体反映

在非常个人化的思考中，本文旨在追溯在男性主导的学科中女性市场营销学者的学术轨迹。它还强调了在兼顾工作和家庭以及保护外国文化中的移民身份方面的斗争。鉴于作者的学习历程和独特条件，这种高度个人化的回顾性叙述是基于对已经形成的重大事件的回忆。我独特的经历。它试图捕捉一个移民女性新手的经历，这些新手不仅在外国文化中学习，而且在非常男性中占主导地位的学科中度过。虽然时代变了，当今的性别障碍降低了，但挑战依然存在。此外，妇女与同一个学科的伴侣面临的选择差异很大，并使家庭工作平衡的决定复杂化。没有一条可以走的路。尽管背离主流存在专业成本，但寻求替代主流主题的选择对于提升营销纪律的健康性和相关性至关重要。营销与发展之间的关系一直是我的重要话题。但是，这些宏观营销主题仍然被忽略。考虑到全球当前的社会经济政治状况，也许未来的市场营销学者将更加关注这些主题。这纯粹是作者个人对偶然旅程的反思。它也发生在1970年代，当时在商业世界中，特别是在商业学术界，妇女很少见。它提供了与男性同龄人的回顾性比较，这些男性同龄人除了自身的才能和历史外（Belk，2017年； Firat，2014年；Holbrook（2017）在同一时期实现了他们的专业目标。它还提供了一些历史背景，可以与其他女性先驱在营销学术界和营销实践中的经历进行比较（Bolton，2017; Tadajewski and Maclaran，2013; Zeithaml，2017）。