Abstract This is a review and reflection on some of the themes published within the Journal of Brand Management during 2020, plus extrapolation of future research avenues. Themes discussed include (1) co-creation, (2) brand naming, (3) brand support and leadership, (4) digital branding, (5) luxury branding, (6) corporate branding.

中文翻译：

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品牌管理杂志：2020 年年终回顾

摘要 这是对 2020 年《品牌管理杂志》上发表的一些主题的回顾和反思，以及对未来研究途径的推断。讨论的主题包括（1）共同创造，（2）品牌命名，（3）品牌支持和领导，（4）数字品牌，（5）奢侈品牌，（6）企业品牌。