This article investigates music in the modern transmedial franchise. Popular culture franchises flow across different forms of media, taking the audience, and often the music, with them. Music plays an important role in articulating and developing textual relationships, while adapting to the possibilities of each particular medium.To focus on the role of music, a case study that emphasizes audio is chosen, a transmedial franchise founded upon a rock album.Jeff Wayne's Musical Version of The War of the Worlds(1978) has served as the basis for several (very different) video games that also prioritize music. The article traces how musical materials are selected, transformed, and deployed as media boundaries are traversed. It ultimately argues that music is an important part of how media consumers engage with transmedial franchises.

中文翻译：

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音乐与跨媒体：杰夫·韦恩音乐版世界大战的多媒体入侵

本文研究了现代跨媒体系列中的音乐。流行文化专营权流经不同形式的媒体，带走观众，通常还有音乐。音乐在表达和发展文本关系方面发挥着重要作用，同时适应每种特定媒体的可能性。为了关注音乐的作用，选择了一个强调音频的案例研究，这是一个基于摇滚专辑的跨媒体特许经营权。杰夫韦恩的世界大战音乐版（1978 年）已成为几个（非常不同的）视频游戏的基础，这些游戏也优先考虑音乐。文章追溯了在穿越媒体边界时如何选择、转换和部署音乐材料。它最终认为，音乐是媒体消费者参与跨媒体特许经营的重要组成部分。