ABSTRACT

News organizations, journalists, and scholars are searching for ways to increase the perceived message credibility of the stories they produce. With the aim to evaluate the potentials of data-based storytelling formats, we build on message credibility research and investigate how features of message content such as the use of different presentation formats of statistical information and data visualizations affect news users’ message credibility judgements as well as their reading experience. We conducted two online experiments to detect the influences of percentages (e.g., 33%) and verbalized ratios (e.g., one out of three) as well as static and interactive data visualizations. Results of both studies indicate that the format of statistical information and the interactivity of data visualizations do not affect message credibility and reading experience. However, the perceived interactivity of the graphic has an impact on the reading experience. One conclusion is that the extra work involved in creating interactive graphics does not seem to pay off directly in terms of message credibility and improving the reading experience.

摘要

新闻机构，新闻工作者和学者正在寻找方法来提高他们制作的故事的感知消息可信度。为了评估基于数据的讲故事格式的潜力，我们基于消息可信度研究并调查消息内容的功能（例如使用不同的统计信息表示形式和数据可视化形式）如何影响新闻用户的消息可信度判断。作为他们的阅读经验。我们进行了两个在线实验，以检测百分比（例如33％）和语言化比率（例如三分之一）的影响，以及静态和交互式数据可视化。两项研究的结果均表明，统计信息的格式和数据可视化的交互性不会影响消息的可信度和阅读体验。但是，图形的交互感会影响阅读体验。一个结论是，创建交互式图形所涉及的额外工作似乎并没有直接从消息可信度和改善阅读体验方面获得回报。