Consumer research has focused on the various resources and tactics that help movements achieve a range of institutional and marketplace changes. Yet, little attention has been paid to the persistence of movement solidarity, in particular its regeneration, despite a range of threats to it. Our research unpacks mechanisms that help consumer movement solidarity to overcome threats. Drawing on a 6-year ethnographic study of consumer movements in Exarcheia, a neighborhood in central Athens, Greece, we find that consumer movement solidarity persists despite a cataclysmic economic crisis that undermines their prevalent ideology and the emotional fatigue, that is, common in such movements. Three key mechanisms serve to overcome these threats: performative staging of collectivism, temporal tactics, and the emplacement of counter-sites. Overall, our study contributes to consumer research by illuminating how threats to solidarity are overcome by specific internal mechanisms that enable the regeneration of consumer movement solidarity.

中文翻译：

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消费者运动团结的再生

消费者研究的重点是帮助运动实现一系列制度和市场变化的各种资源和策略。然而，尽管存在一系列威胁，但很少有人关注运动团结的持久性，特别是它的再生。我们的研究揭示了帮助消费者运动团结克服威胁的机制。根据对希腊雅典市中心 Exarcheia 社区消费者运动的为期 6 年的民族志研究，我们发现，尽管一场灾难性的经济危机破坏了他们普遍的意识形态和情绪疲劳，消费者运动的团结仍然持续存在，也就是说，在这种情况下很常见动作。克服这些威胁的三个关键机制是：集体主义的表演舞台、时间策略和反站点的安置。全面的，