In order to study the pricing and coordination of sustainable supply chain (SSC), this paper investigates the equilibrium results of different production modes under non-cooperative game and cooperative game aiming at the market segmentation demand of sustainable products (SP), environment-friendly products (EFP) and general products (GP) which coexist and can be replaced under different preference levels. Theoretical analysis shows that when consumers have different preference coefficients for products, the critical zone of the manufacturer to choose production modes can be determined, and the system performance under cooperative game is significantly better than that under non-cooperative game. Through the cooperative pricing strategy of Rubinstein bargaining coordination, pareto optimization of profits of supply chain system and its members can be realized under different production modes. The system profits are 33.3% higher than that of non-cooperative game. The analysis of examples further verifies the influence of different production modes and the effectiveness of the coordinated pricing strategy.

为了研究可持续供应链（SSC）的定价和协调，针对环境友好型可持续产品（SP）的市场细分需求，研究了非合作博弈和合作博弈下不同生产方式的均衡结果。产品（EFP）和一般产品（GP）可以共存，并且可以在不同的优先级下进行替换。理论分析表明，当消费者对产品的偏好系数不同时，可以确定制造商选择生产方式的关键区域，合作博弈下的系统性能明显优于非合作博弈下的系统性能。通过鲁宾斯坦议价协调的合作定价策略，可以在不同的生产模式下实现供应链系统及其成员利润的最优优化。系统利润比非合作博弈高33.3％。实例分析进一步验证了不同生产方式的影响以及协调定价策略的有效性。