Donnalyn Pompper’s book ‘Corporate social responsibility, sustainability and public relations: Negotiating multiple complex challenges’ offers provocative thoughts on the role of public relations professionals within organizations. The book ties this role in the development of corporate social responsibility (CSR) and sustainability and argues that public relations professionals have a crucial role in making organizations more responsible and sustainable. The book is illustrated with excerpts from 100 interviews with public relations professionals, CSR/sustainability experts, and consultants from different geographical regions. With these different voices, Pompper brings together a rather multi-faceted view to CSR and sustainability. The book explores historical, theoretical, and cultural interpretations of CSR and sustainability; implications for organizational structure, practices, and governance; as well as topical themes, such as partnering, social media, measuring impact, and reporting CSR and sustainability. As such, the author seeks to engage with CSR and sustainability scholars and practitioners widely and overall does a respectable job in covering the massive thematic area of CSR and sustainability. The value of Pompper’s book is especially in how it discusses what CSR and sustainability ‘do’ to public relations: Do they make public relations lose credibility? Do they get public relations blamed for greenwashing and putting up smokescreens? Or do they turn public relations professionals into activists within organizations? The book strongly advocates for the activist role, following the work of Holtzhausen (2012) and Holtzhausen and Voto (2002). The argument for the activist role is framed in public relations’ central position in relationship building and keeping up with external changes. With this framing, the book does not strongly take a stance on what CSR is or is not – it can be many different things, depending on the organization’s working environment, stakeholders, and industry context (cf. Matten and Moon, 2008). What the author does suggest strongly, however, is that it is the job of the public relations professional to find out what constitutes meaningful CSR and sustainability in a given context. The central message put forward in the book is that public relations professionals need to navigate CSR and sustainability as ‘insider-activists’ even when the outcomes are inconsistent with organizational interests. In this role, public relations professionals, 764222 PRI0010.1177/2046147X18764222Public Relations InquiryBook review research-article2018

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书评：Donnalyn Pompper，企业社会责任，可持续性和公共关系：应对多个复杂挑战PompperDonnalyn企业社会责任，可持续性和公共关系：应对多个复杂挑战。阿宾登：Routledge，2015年。ISBN：978-0-415-85591-4、978-0-203-73387-5

唐纳琳·庞珀（Donnalyn Pompper）的著作“企业的社会责任，可持续性和公共关系：谈判多个复杂的挑战”提出了关于公共关系专业人员在组织中的作用的挑衅性思想。该书将这种角色在企业社会责任（CSR）和可持续性发展中联系起来，并指出公共关系专业人员在使组织更具责任感和可持续性方面起着至关重要的作用。该书的插图摘录来自对来自公共关系专业人士，企业社会责任/可持续发展专家以及来自不同地理区域的顾问进行的100次采访。通过这些不同的声音，庞培将企业社会责任和可持续性的观点汇集在一起​​。该书探讨了企业社会责任和可持续发展的历史，理论和文化解释。对组织结构，实践和治理的影响；以及主题主题，例如合作伙伴关系，社交媒体，衡量影响以及报告企业社会责任和可持续性。因此，作者力求与企业社会责任和可持续发展的学者和实践者广泛接触，并在涵盖企业社会责任和可持续发展的庞大主题领域中总体上做得很好。Pompper的书的价值尤其在于它如何讨论企业社会责任和可持续性对公共关系的“作用”：它们使公共关系失去信誉吗？他们是否因公共关系被指责清洗绿色和贴上烟幕屏而受到指责？还是他们将公共关系专业人员转变为组织内部的积极分子？在Holtzhausen（2012）和Holtzhausen and Voto（2002）的工作之后，该书大力提倡维权角色。维权人士角色的论点是建立在公共关系在建立关系和跟上外部变化中的中心地位。在这种框架下，这本书没有对CSR是什么或不是CSR采取强硬立场–它可以是很多不同的东西，具体取决于组织的工作环境，利益相关者和行业背景（参见Matten和Moon，2008年）。然而，作者确实强烈建议，在给定的背景下，找出什么构成有意义的企业社会责任和可持续性是公共关系专业人士的工作。书中提出的中心信息是，即使结果与组织利益不符，公共关系专业人士也需要以“内部活动家”的身份应对企业社会责任和可持续性。担任此职务的是公共关系专业人员，电话764222 PRI0010。