This issue of Public Relations Inquiry could almost have been a special issue on the topic of the competitive relationship between organisations and activists. All the papers address the topic of how the promotional work of organisations and activists unfolds in a social context where public expectations are high, but attention is scarce and audiences can be fickle. In line with the journal’s mission, each one delivers an interdisciplinary critique of public relations work at points of societal change and transformation. The authors draw on different theoretical traditions – political science, activist communication, promotional scholarship and rhetoric – to construct analyses of some of the most contested contemporary societal debates in which organisations are implicated: gun control, animal rights, rape culture and the ethics of the pharmaceutical industries. Anderson (this issue) focuses our attention on an important research topic that crosses the scholarly domains of public relations, media studies and political science: the influence of framing and, in particular, counter-framing on audience perceptions of an issue. Taking the highly contested gun control debate in the United States as the empirical case, the author argues for the need to extend analyses in ways that take into account the dynamic and temporal context in which framing is constructed and its effects unfold. This includes the fact that message creation takes place in a competitive space, where action and reaction are enacted over time and across multiple platforms. Correspondingly, audience reactions to framing have to be assessed longitudinally, in order to accurately identify the impact it has on perceptions of an issue. As the author notes, audiences may or may not take notice of any particular frame, the effects of framing effects may decay over time or they may be transformed by the interactions between frame and counter-frame at different points. The dominance of any single frame over others is dependent, then, on organisations making continuous efforts to generate their own frames and counter-frames in response to other voices. The second article in this issue, by Sarah van den Bogaert and her colleagues, examines a different kind of context for competitive messaging between organisations and activists: the pharmaceutical industry. Focusing on the ways in which reputation is

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公共关系中的取景，修辞和文化干扰

本期公共关系查询几乎可以是关于组织与活动家之间的竞争关系这一主题的特刊。所有这些论文都讨论了组织和活动家的宣传工作如何在公众期望很高但缺乏关注且观众可能变幻无常的社会环境中展开的话题。与期刊的使命相一致，每个人都在社会变革和变革的各个阶段对公共关系工作进行跨学科的批评。作者借鉴了不同的理论传统-政治学，激进主义者的交流，晋升奖学金和修辞学-对涉及组织的一些最有争议的当代社会辩论进行了分析：枪支管制，动物权利，强奸文化和制药行业的道德规范。安德森（本期）将我们的注意力集中在跨公共关系，媒体研究和政治学等学术领域的重要研究主题：框架的影响，尤其是反框架对受众对问题的看法的影响。笔者以在美国备受争议的枪支管制辩论为例，认为有必要以考虑构架的动态和时间背景及其影响展现的方式扩展分析。这包括以下事实：消息创建是在竞争激烈的空间中进行的，随着时间的流逝，行动和反应会跨多个平台进行。相应地，必须纵向评估观众对框架的反应，为了准确识别其对问题感知的影响。正如作者所指出的，观众可能会注意到也可能不会注意到任何特定的帧，框架效果可能会随着时间而衰减，或者它们可能会在不同点处通过框架和反框架之间的交互作用而发生变化。那么，任何单个框架相对于其他框架的优势都取决于组织不断做出努力以响应其他声音来生成自己的框架和反框架。Sarah van den Bogaert和她的同事在本期第二篇文章中探讨了组织和激进主义者之间竞争性信息传递的另一种背景：制药业。专注于声誉的建立方式 观众可能会注意到也可能不会注意到任何特定的帧，成帧效果的效果可能会随着时间而衰减，或者它们可能会通过帧和反帧之间在不同点的交互作用而发生变化。那么，任何单个框架相对于其他框架的优势都取决于组织不断做出努力以响应其他声音来生成自己的框架和反框架。萨拉·范登·博格特（Sarah van den Bogaert）及其同事撰写的本期第二篇文章探讨了组织和激进主义者之间竞争性信息传递的另一种背景：制药业。专注于声誉的建立方式 观众可能注意到也可能没有注意到任何特定的帧，成帧效果可能会随着时间而衰减，或者它们可能会通过帧和反帧之间在不同点的交互作用而发生变化。那么，任何单个框架相对于其他框架的优势都取决于组织不断做出努力以响应其他声音来生成自己的框架和反框架。Sarah van den Bogaert和她的同事在本期第二篇文章中探讨了组织和激进主义者之间竞争性信息传递的另一种背景：制药业。专注于声誉的建立方式 因此，任何单个框架相对于其他框架的优势都取决于组织不断做出努力以响应其他声音来生成自己的框架和反框架。Sarah van den Bogaert和她的同事在本期第二篇文章中探讨了组织和激进主义者之间竞争性信息传递的另一种背景：制药业。专注于声誉的建立方式 因此，任何单个框架相对于其他框架的优势都取决于组织不断做出努力以响应其他声音来生成自己的框架和反框架。Sarah van den Bogaert和她的同事在本期第二篇文章中探讨了组织和激进主义者之间竞争性信息传递的另一种背景：制药业。专注于声誉的建立方式