Though early public relations leaders set up serving the public interest as an unquestionable role for public relations, contemporary public relations practice and scholarship have focused on organizations’ goals and activities giving little attention to the public interest. We put forth Public Interest Relations (PIR), which resituates the public interest as central to the work in and scholarship of public relations. PIR recognizes public relations practitioners have a civic duty to create spaces for dialogue; encourage and listen to diverse viewpoints; offer honest analysis and synthesis toward recommendations that advocate for the public interest; and act in the public interest, while also advancing organizational goals. Because organizations may engage in PIR in different ways, a three-category PIR continuum is offered. When PIR is practiced, we propose trust will grow, community will be built, and goodwill will be fostered.

中文翻译：

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在公共关系中优先考虑公共利益：公共利益关系

尽管早期的公共关系负责人将公共利益作为公共关系的重要角色，但当代公共关系的实践和学术研究都集中在组织的目标和活动上，而很少关注公共利益。我们提出了公共利益关系（PIR），它将公共利益重新定位为公共关系工作和学术的核心。PIR认识到公共关系从业人员有公民责任创造对话空间。鼓励和倾听各种观点；对倡导公共利益的建议进行诚实的分析和综合；并为公共利益而行动，同时也促进了组织目标。由于组织可能以不同的方式参与PIR，因此提供了三类PIR连续体。实行PIR后，