This study explores responses to the culture jamming of Victoria’s Secret’s by a feminist activist organization called FORCE. Using social media, FORCE was able to troll Victoria’s Secret by masking themselves as part of the brand and community through the campaign Pink Loves Consent. This act of dissensus disguised as consensus created an entry point into conversation with followers of Victoria’s Secret, spurring an online dialogue about creating a consent-based culture. This study provides recommendations for activist organizations wanting to use social media culture jamming to create culture change.

中文翻译：

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谁喜欢同意？社交媒体与维多利亚秘密的文化干扰

这项研究探索了一个名为FORCE的女权主义者组织对维多利亚的秘密所造成的文化干扰的反应。通过使用社交媒体，FORCE通过“ Pink Loves Consent”运动掩盖了自己作为品牌和社区的一部分，从而能够欺骗“维多利亚的秘密”。这种被伪装成共识的异议行为为与“维多利亚的秘密”的追随者进行对话提供了切入点，从而引发了关于建立基于同意的文化的在线对话。这项研究为希望利用社交媒体文化干扰来创造文化变革的激进组织提供了建议。