Based on literacy policy educational reform in Australia, this article explores the role of new media, policy labor and what small data analysis can reveal about parents and carers as networked policy actors. Using qualitative critical network (QCN) analysis, legacy and social media data, this article provides a snapshot of how policy actors interact online to labor for education reform. This article shows that parent and carer advocacy is central to the success of the universal synthetic phonics (USP) social media campaign in Australia. It also shows that analysis of the new media networks that connect policy actors should be a core part of understanding policy dynamics in the 21st century.

基于澳大利亚的扫盲政策教育改革，本文探讨了新媒体的作用，政策工作以及小数据分析可以揭示父母和照顾者作为网络政策参与者的作用。本文使用定性关键网络（QCN）分析，传统数据和社交媒体数据，简要介绍了政策参与者如何在线互动以进行教育改革。本文显示，父母和照顾者的拥护对于澳大利亚普遍合成语音（USP）社交媒体运动的成功至关重要。它还表明，分析连接政策参与者的新媒体网络应该是理解21世纪政策动态的核心部分。