ABSTRACT

Campaigns rely on the repetition of similar messages over time. However, message fatigue can lead people to ignore or resist messages, such as ones aimed at preventing tobacco usage. We implemented a longitudinal design to examine the impact of message fatigue on message processing outcomes in the context of electronic cigarettes (e-cigarettes); we also tested whether functional matching weakens these effects. Participants with greater fatigue toward health messages about e-cigarettes were less likely to pay attention to and more likely to be annoyed with utilitarian messages about e-cigarette use. At the same time, greater feelings of fatigue predicted higher evaluations of message quality. Functional matching among participants with utilitarian attitude functions did not modify these effects. These findings suggest that fatigue promoted automatic evaluations of utilitarian messages about e-cigarettes, potentially limiting the impact of genuinely novel information, and opportunities exist to design e-cigarette messaging that targets non-utilitarian concerns.

摘要

运动依赖于随着时间的流逝重复类似的消息。但是，信息疲劳会导致人们忽略或抵制信息，例如旨在防止吸烟的信息。我们实施了纵向设计，以检验在电子烟（电子烟）的环境中信息疲劳对信息处理结果的影响；我们还测试了功能匹配是否减弱了这些影响。那些对电子烟健康信息更加疲劳的参与者不太会关注，更容易被关于电子烟使用的功利主义信息所烦恼。同时，更大的疲劳感预示着对消息质量的更高评价。具有功利态度功能的参与者之间的功能匹配不会改变这些效果。