ABSTRACT

While student class involvement (i.e. engagement in classes) has been studied thoroughly, student educational involvement (i.e. willingness to take education) is rarely studied. Such research is essential due to decreased student enrolment in education. A survey of 425 participants was conducted to explore the influence of self-congruence and relationship quality on student educational involvement. The findings indicate that both actual and ideal self-congruence is positively related to relationship quality (i.e. satisfaction, trust, commitment and social benefits). Interestingly, while ideal self-congruence influences educational involvement positively, actual self-congruence does not have an influence. The majority of relationship quality items, including satisfaction, trust and commitment are positively linked to educational involvement. Academic and managerial implications are discussed. Particularly, the results suggested marketing remedies to enhance student educational involvement in further education.

摘要

虽然学生的课堂参与（即参与课堂）已被深入研究，但学生的教育参与（即接受教育的意愿）却很少被研究。由于教育入学人数减少，此类研究至关重要。对 425 名参与者进行了一项调查，探讨自我一致性和关系质量对学生教育参与的影响。研究结果表明，实际和理想的自我一致性与关系质量（即满意度、信任、承诺和社会效益）呈正相关。有趣的是，虽然理想的自我一致性对教育参与产生积极影响，但实际的自我一致性却没有影响。大多数关系质量项目，包括满意度、信任和承诺，都与教育参与呈正相关。讨论了学术和管理方面的影响。特别是，研究结果提出了营销补救措施，以提高学生对继续教育的教育参与度。