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African diaspora tourism - How motivations shape experiences
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2021-02-20 , DOI: 10.1016/j.jdmm.2021.100565
Felix Elvis Otoo , Seongseop (Sam) Kim , Brian King

Diaspora tourism offers potential benefits for emerging African destinations that are rarely associated from traditional mass tourism - preserving historic sites, creating a sense of place and increasing awareness of the dark history of slavery, particularly amongst upcoming generations. Noting the importance of managing diaspora tourism effectively, this in-depth empirical investigation identifies whether the motives of diaspora tourists explain their evaluations of Ghana as a destination, satisfaction, place attachment, and future travel intentions. The study concludes that four of the five motivational dimensions have a significant influence on evaluations of the diaspora homeland destination, with escape being the exception. The study contributes to knowledge by providing a comprehensive analysis of the dynamics of diaspora tourism.



中文翻译:

非洲侨民旅游-动机如何塑造经验

散居国外的旅游业为新兴的非洲目的地带来了潜在的好处,这些新兴的目的地很少与传统的大众旅游业相关联-保护历史遗迹,营造一种场所感,并提高人们对奴隶制黑暗历史的认识,尤其是在后代中。注意到有效管理侨民旅游的重要性,这项深入的实证研究确定了侨民游客的动机是否可以解释他们对加纳作为目的地,满意度,地点依恋以及未来旅行意图的评价。该研究得出的结论是,五个动机维度中的四个对散居家园目的地目的地的评估有重大影响,但逃跑除外。该研究通过对散居国外旅游的动态进行全面分析,为知识做出了贡献。

更新日期:2021-02-21
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