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The linkages among supplier relationship, customer relationship and supply performance
Journal of Business & Industrial Marketing ( IF 3.6 ) Pub Date : 2021-02-11 , DOI: 10.1108/jbim-01-2020-0033
Assadej Vanichchinchai

Purpose

This study aims to explore the links among supplier relationship (SR), customer relationship (CR) and supply performance (SP): cost, flexibility, partnership and responsiveness for manufacturing sector in Thailand.

Design/methodology/approach

Having extensively reviewed literature, the survey instruments were proposed and validated by experts and statistical techniques. Path analysis of structural equation modeling was used to assess the hypotheses.

Findings

It revealed that CR has significant positive direct effects on every SP construct. SR has a significant positive direct effect on CR but has no significant positive effects on SP. However, SR has significant positive total effects and indirect effects on every SP through CR.

Originality/value

This study presents insights into the arguments about the links among SR, CR and SP. SR should not be introduced alone. It should be applied together with CR to improve SP.



中文翻译:

供应商关系,客户关系和供应绩效之间的联系

目的

本研究旨在探讨供应商关系(SR),客户关系(CR)和供应绩效(SP)之间的联系:泰国制造业的成本,灵活性,合作伙伴关系和响应能力。

设计/方法/方法

在对文献进行了广泛回顾之后,调查工具由专家和统计技术提出并得到了验证。使用结构方程模型的路径分析来评估假设。

发现

结果表明,CR对每个SP结构均具有明显的积极直接影响。SR对CR有显着的正向直接影响,但对SP没有显着的正向影响。但是,SR通过CR对每个SP都有显着的积极总体影响和间接影响。

创意/价值

这项研究提出了有关SR,CR和SP之间联系的争论的见解。SR不应单独引入。它应与CR一起使用以改善SP。

更新日期:2021-02-21
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