当前位置: X-MOL 学术IOP Conf. Ser. Mater. Sci. Eng. › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
An empirical research on consumer online buying behaviour during the COVID-19 pandemic
IOP Conference Series: Materials Science and Engineering Pub Date : 2021-02-20 , DOI: 10.1088/1757-899x/1055/1/012114
C Jamunadevi 1 , S Deepa 1 , Dr K T Kalaiselvi 2 , R Suguna 3 , A Dharshini 4
Affiliation  

The extraordinary episode of the 2019 novel Corona-virus named as COVID-19 by the World Health Organization (WHO) has put various governments around the globe in a shaky position. The shortage of health care facilities to bear the COVID-19 has forced the countries to go with the hand of complete or partial lock down. According to the World Health Organization (WHO) report 32.6 million cases has been recorded as on 26 September 2020. Corona-virus have its major influence on consumer buying behaviour which is going to change the consumers’ future hopping habits. This article highlights the change in consumer behaviour from physical store to online shopping. The present study was conducted during the month of July- August 2020, where questionnaires’ are formed and data collected using Google forms. Analysis of the data is made through Simple percentage method, ANOVA test, Chi square test and ranking method. After analysis it found that the majority holding 21-30 age group of customers prefer shopping while free shipping and their cart behaviour is also analysed for the same.



中文翻译:

COVID-19大流行期间消费者在线购买行为的实证研究

被世界卫生组织 (WHO) 命名为 COVID-19 的 2019 年新型冠状病毒的非凡事件使全球各国政府处于摇摇欲坠的境地。承受 COVID-19 的医疗保健设施短缺迫使各国采取完全或部分封锁措施。根据世界卫生组织 (WHO) 的报告,截至 2020 年 9 月 26 日,已记录了 3260 万例病例。冠状病毒对消费者的购买行为产生了重大影响,这将改变消费者未来的购物习惯。本文重点介绍了消费者行为从实体店到网上购物的变化。本研究是在 2020 年 7 月至 2020 年 8 月期间进行的,在此期间形成问卷并使用 Google 表格收集数据。通过简单百分比法、ANOVA检验、卡方检验和排序法对数据进行分析。经分析发现,21-30 岁年龄段的客户中,大多数人更喜欢购物,而免费送货,他们的购物车行为也同样被分析。

更新日期:2021-02-20
down
wechat
bug