This paper explores the integration and impact of Indigenous cultural values on social, environmental and economic sustainability practices in New Zealand Māori tourism businesses. Utilising a Kaupapa Māori (Māori philosophy) paradigm, 12 respondents from 8 Māori tourism businesses were interviewed. Findings highlight the conscious implementation of indigenous cultural values through consultation processes and their extensive impact on staff, stakeholders, wider community and natural environment through sustainable relationships based on hospitality, unity, belonging and self-determination, in line with the diverse economies framework. We argue that current shifts towards sustainable business practice in tourism reduces the perceived gap between indigenous and Western business approaches.

本文探讨了土著文化价值观在新西兰毛利人旅游业中的社会，环境和经济可持续性实践的整合及其影响。利用KaupapaMāori（毛利人哲学）范式，对来自8个毛利人旅游业的12名受访者进行了采访。调查结果突出表明，通过协商程序有意识地实施了土著文化价值观，并根据各种经济框架，通过基于好客，团结，归属和自决的可持续关系，对员工，利益相关者，更广泛的社区和自然环境产生了广泛的影响。我们认为，当前旅游业向可持续商业惯例的转变减少了土著和西方商业方式之间的明显差距。