All 63.5 hours of NBC’s 2018 primetime Winter Olympic broadcast from PyeongChang were analyzed to determine differences between the network’s treatment of male and female athletes. For the first time in any Winter Olympiad studied, women received more athlete mentions than men and women accounted for the majority of the most mentioned athletes. A woman was the most mentioned athlete, the first time this finding has appeared on an NBC Winter Olympic broadcast. When individual sports were examined, however, men received more mentions in nine of the 15 winter sports, and a male was the most mentioned athlete in 10 winter sports. Analysis of NBC announcer dialogues revealed significant differences in only three areas, differing from past findings in previously studied Olympiads. Longitudinal context is articulated.

NBC 2018年平昌冬奥会播出的所有63.5小时都进行了分析，以确定网络对男女运动员的待遇之间的差异。在任何一项冬季奥林匹克运动会研究中，女性第一次被提及的人数都多于男性，而女性在被提及最多的运动员中占多数。一位妇女是最受瞩目的运动员，这一发现首次出现在NBC冬季奥运会的广播节目中。但是，在检查个人运动项目时，男子在15项冬季运动中有9项得到更多提及，而男性是10项冬季运动中最受关注的运动员。对NBC播音员对话的分析显示，仅在三个方面存在显着差异，这与先前研究的奥运会中的以往发现不同。纵向上下文是明确的。