Little research has examined how local TV newsrooms determine the type and scope of technological innovation they will embrace. Given the importance of local TV news in keeping the public informed, it is critical to understand this process that could help sustain the industry into the future. This study explores technology-led innovation in local television newsrooms within the U.S. Analysis of interviews with TV newsroom leaders from a broad cross section of small, medium, and large markets identified three primary areas where they say they are innovating including live reporting, social media, and on-demand television services. Three motivating factors for media innovation were also identified: audience preferences, economic drivers, and corporate influence.

很少有研究检查本地电视新闻编辑室如何确定他们将接受的技术创新的类型和范围。考虑到本地电视新闻对保持公众知情的重要性，因此了解这一过程可以帮助该行业维持未来至关重要。这项研究探索了美国本地电视新闻编辑室中技术主导的创新。对来自中小型和大型市场广泛领域的电视新闻编辑室领导人的访谈分析确定了他们表示正在创新的三个主要领域，包括现场报道，社交媒体，以及点播电视服务。还确定了媒体创新的三个激励因素：受众偏好，经济动力和企业影响力。