This study analyzes the visual self-representation of current Brazilian President Jair Bolsonaro, who is considered to be one of the exponents of the recent rise of rightwing neopopulism. Despite the growing body of literature analyzing contemporary populism, little has been said about the deployment of images in the construction of public meanings relevant to popular understandings of populist leaders. This research draws from the social media analysis of Casullo to investigate how the images posted on Bolsonaro’s Instagram account show him (1) as a mirror of the people, (2) someone extraordinary, and (3) quick to appropriate symbols of power. Referencing the work of Butler, we document how the visual self-representation of Bolsonaro is marked by eccentricity and unsophistication, which makes his demeanor, body, and appropriation of institutional power function as a series of parodies. His performance hyperbolizes the transgressive aspect of populism, producing a vertiginous and pleasurable ambiguity toward the figure of the leader. In emptying the presidency from its extraordinary dimension, the parody paradoxically does something extraordinary by reestablishing the distance that it seeks to eliminate. His eccentric rejection of basic social standards, over-the-top masculinity, and impromptu use of everyday objects as props work to construct an image that he is just an ordinary man, extraordinarily occupying the presidency.

这项研究分析了现任巴西总统贾尔·博尔索纳罗（Jair Bolsonaro）的视觉自我表现，他被认为是右翼新民粹主义最近兴起的代表人物之一。尽管分析当代民粹主义的文献越来越多，但关于在与民粹主义领导人的大众理解有关的公共含义的建构中，图像的部署却鲜有报道。这项研究来自对卡苏洛（Casullo）的社交媒体分析，以调查在博尔索纳罗（Bolsonaro）Instagram帐户上发布的图像如何显示出他（1）是人民的镜子，（2）一位非凡的人，以及（3）快速找到合适的权力象征。引用巴特勒的作品，我们记录了博尔索纳罗的视觉自我表现是如何以偏心和不老练为特征的，这使他的举止，身体，机构权力的挪用是一系列的模仿。他的表现夸大了民粹主义的侵略性，对领导人的形象产生了令人生厌的模棱两可的含糊。在使总统职位脱离其特殊的维度时，模仿模仿者通过重新建立它想要消除的距离来反常地做了一些特殊的事情。他对基本的社会标准，过度的男性气概以及对日常用品的即兴使用的古怪拒绝，使他树立了一个他只是一个普通人的形象，特别是当总统。在使总统职位脱离其特殊的维度时，模仿模仿者通过重新建立它想要消除的距离来反常地做了一些特殊的事情。他对基本的社会标准，过度的男性气概以及对日常用品的即兴使用的古怪拒绝，使他树立了一个他只是一个普通人的形象，特别是当总统。在使总统职位脱离其特殊的维度时，模仿模仿者通过重新建立它想要消除的距离来反常地做了一些特殊的事情。他对基本的社会标准，过度的男性气概以及对日常用品的即兴使用的古怪拒绝，使他树立了一个他只是一个普通人的形象，特别是当总统。