The purpose of this article is to articulate reasoning as to why there is a pressing need for a contextually based temporal approach towards the study of entrepreneurial intentions. Having done so, a potential means by which this can be achieved is put forth through assuming a socially situated perspective that links intentions, the entrepreneurial process of new venture creation, and a model of action abstractness. A conceptual model is proposed taking into consideration the entrepreneurial intention domain ‘as is’, ‘as should be’ and ‘as could be’. Value of current practice is assessed and challenged in a bid to stimulate new thinking in the area. The dynamic model provided contributes to contemporary scholarship through aligning entrepreneurial intentions with the accepted conception of entrepreneurship as a temporally embedded process. It moves beyond the artificial closure of an inherently open phenomenon.

本文的目的是阐明为什么迫切需要基于上下文的时间方法来研究企业家意图的推理。这样做之后，通过假设一个将意图，新创企业的创业过程和行为抽象模型联系在一起的社会定位视角，提出了实现这一目标的潜在手段。提出了一种概念模型，其中考虑了企业家意图领域“按原样”，“按原样”和“按原样”。对当前实践的价值进行评估和挑战，以激发该领域的新思维。所提供的动态模型通过使企业家的意图与作为暂时嵌入过程的公认的企业家精神概念保持一致，为当代学术做出了贡献。