This study aimed to investigate the effect of personality traits on social entrepreneurial intention by extending Mair and Noboa’s (2006) model. Data were collected from a sample survey of 503 individuals. The four-step method suggested by Baron and Kenny (1986) was followed to test the mediational roles of perceived desirability and perceived feasibility in the relationship between six personality traits (need for achievement, risk-taking propensity, innovativeness, proactiveness, empathy and moral obligations) and social entrepreneurial intention. The results showed that the two mediators fully mediated the effects of proactiveness on social entrepreneurial intention, whereas both the mediators were found partially mediating the impact of moral obligation on social entrepreneurial intention. In addition, only perceived feasibility fully mediated the effects of innovativeness on social entrepreneurial intention and partially mediated the effects of empathy. These research results are expected to trigger a change in social entrepreneurship education by cultivating personality traits towards sustainable development. This study’s originality lies in its exploration of potential social entrepreneurs’ personality traits as a combination of general entrepreneurial and social entrepreneurial traits.

本研究旨在通过扩展Mair和Noboa（2006）模型来研究人格特质对社会企业家意图的影响。数据是从503个人的抽样调查中收集的。遵循Baron和Kenny（1986）建议的四步法，以检验在六个人格特质（需要成就，冒险倾向，创新性，积极性，同情心和道德）之间的关系中，感知的渴望和感知的可行性的中介作用。义务）和社会创业意图。结果表明，两个调解人充分调解了积极性对社会创业意向的影响，而两个调解人均被部分调解了道德义务对社会创业意向的影响。此外，只有感知到的可行性才能完全介导创新对社会创业意图的影响，而部分介导共情的影响。这些研究结果有望通过培养人格特质以实现可持续发展而引发社会企业家精神教育的变革。这项研究的独创性在于它探索了潜在的社会企业家的人格特质，将其作为一般企业家和社会企业家特质的组合。