Corporate greed has received increasing attention in recent years with various stories hitting the headlines, particularly after the global financial crisis and the ensuing negative attitudes toward banks. Customer satisfaction and corporate social responsibility are known to have a positive effect on corporate reputation among customers, but perceived corporate greed is likely to impede their effect. Corporate greed, customer satisfaction, corporate social responsibility and corporate reputation are considered, and a research model is proposed. Results indicate that the effect of corporate greed is stronger on corporate social responsibility than on customer satisfaction, implying that corporate social responsibility activities may be futile if the company is perceived to be acting greedily by its customers. Thus, perceptions of corporate greed need to be dealt with swiftly, to enable management to enhance the corporate reputation of the firm.

中文翻译：

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企业贪婪：其对客户满意度，企业社会责任和银行客户之间企业声誉的影响

近年来，企业贪婪受到越来越多的关注，头条新闻不断，尤其是在全球金融危机和随之而来的对银行的消极态度之后。众所周知，客户满意度和企业社会责任对客户之间的企业声誉产生积极影响，但人们认为企业的贪婪很可能会阻碍其影响。考虑企业贪婪，顾客满意度，企业社会责任和企业声誉，并提出了研究模型。结果表明，公司贪婪对公司社会责任的影响要强于对客户满意度的影响，这意味着如果公司认为客户的贪婪行为会使公司社会责任活动徒劳。因此，