Summary This paper presents a sample assignment to be administered after the first two weeks of an introductory business focused statistics course in order to promote student buy-in. This assignment integrates graphical displays of data, descriptive statistics and cross-tabulation analysis through the lens of a marketing analysis study. A marketing sample was chosen because marketing is a tangible business practice to which all students, regardless of their background, have been exposed. The purpose of the assignment is to quickly cement in the students minds both the applicability of the course material within the business world as well as their own ability to master it.

中文翻译：

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在介绍性商业统计课程中创建学生认可的第一个作业

摘要 本文介绍了一个示例作业，在介绍性商业重点统计课程的前两周后进行管理，以促进学生的认同。该作业通过营销分析研究的视角整合了数据的图形显示、描述性统计和交叉表分析。选择营销样本是因为营销是一种有形的商业实践，所有学生，无论其背景如何，都已经接触过。作业的目的是在学生的脑海中快速巩固课程材料在商业世界中的适用性以及他们自己掌握它的能力。