Purpose The purpose of this paper is to describe an exhibition that celebrated 30 years of reform in the Vietnamese National Museum of History, which opened in 2016. It contributes to anthropological understandings of the way exhibitions create new forms of cultural heritage, and so operate as a kind of technology of governance for legitimising state transformations that seek to celebrate neoliberal ideologies and the rise of the individual. Design/methodology/approach Using an ethnographic methodology, it explores some of the behind-the-scenes decisions involved in producing a narrative of national development since the Doi Moi reforms of 1986. Findings In analysing how imported memory approaches were innovatively employed alongside conventional historical facts, this paper reveals ways in which old revolutionary narratives make way for expansive and more acceptable concepts of development that embrace well-being and quality of life as well as national achievements. Originality/value This research is based on original ethnographic research conducted by the author and contributes to an emerging field of museum and heritage studies in East and South-East Asia.

中文翻译：

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博物馆中的土井三十年

目的本文的目的是描述一个庆祝越南国家历史博物馆改革开放30周年的展览，该展览于2016年开放。它有助于人类学理解展览创造文化遗产新形式的方式，一种治理技术，用于使旨在庆祝新自由主义意识形态和个人崛起的国家转型合法化。设计/方法论/方法它采用人种学方法，探讨了自1986年土井莫伊（Doi Moi）改革以来制定国家发展叙事的某些幕后决策。事实，本文揭示了古老的革命叙事为广阔，更令人接受的发展观念（包括幸福，生活质量和国家成就）提供了方式。原创性/价值本研究基于作者的原始人种学研究，并为东亚和东南亚新兴的博物馆和遗产研究领域做出了贡献。