Purpose: This paper asks how values and beliefs around gender influence social norms regarding masking Specifically, the paper explores how the gendered meme “Karen” fits into social media discussions on support for and opposition to the wearing of masks to fight the spread of COVID-19 Design/methodology/approach: The authors analyze tweets containing the hashtags #Masks4All and #NoMasks over a three-week period, using adjacent hashtag analysis to determine the terms most associated with Karen in the pro and anti-mask communities associated with these hashtags Findings: Anti-maskers reference Karen more often than pro-maskers, although she is presented in negative terms with gendered overtones by those on both sides of the masking debate Originality/value: The paper highlights how hypermasculinity rhetoric impedes social change that normalizes mask wearing © 2020, Emerald Publishing Limited

中文翻译：

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卡伦戴口罩吗？COVID-19掩盖修辞的性别区分

目的：本文询问有关性别的价值观和信念如何影响有关口罩的社会规范。具体而言，本文探讨了性别模因“卡伦”如何适应社交媒体关于支持和反对戴口罩以对抗COVID-传播的讨论。 19设计/方法/方法：作者在三周的时间内对包含＃Masks4All和#NoMask标签的推文进行分析，使用相邻的标签分析来确定与这些标签相关的亲和反掩码社区中与Karen最相关的术语调查结果：反掩蔽者比亲掩蔽者更经常引用Karen，尽管掩蔽辩论双方的人都以否定性的形式对凯伦进行了反驳。该论文强调了男性气概的言辞如何阻碍社会变革，使面具的佩戴正常化©2020，Emerald Publishing Limited