Startups seek to create highly scalable business models. For startups, growth is thus vital. Growth hacking is a marketing strategy advocated by various startup practitioner experts. It focuses on using low cost practices while utilizing existing platforms in creative ways to gain more users for the service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking as a practitioner-born topic has not seen much interesting among the academia. To both spark interest in growth hacking, and to facilitate teaching growth hacking in the academia, we present two board games intended to serve as an engaging introduction to growth hacking for students.

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软件创业教育：游戏化增长黑客

初创企业寻求创建高度可扩展的业务模型。因此，对于初创企业而言，增长至关重要。成长骇客是各种初学者的专家所倡导的行销策略。它侧重于使用低成本实践，同时以创造性的方式利用现有平台来吸引更多用户使用该服务。尽管过去已经广泛研究了与增长黑客有关的主题，例如一般性的市场营销，但是在学术界，增长黑客作为实践者出生的话题并未引起人们的兴趣。为了激发人们对增长黑客的兴趣，并促进学术界对增长黑客的教学，我们提供了两个棋盘游戏，旨在为学生提供有关增长黑客的引人入胜的介绍。