ABSTRACT

This study examined the role of pictorial warning labels (PWLs) featuring narrative content in communicating alcohol-related cancer risks. In an online experiment, 169 adult alcohol consumers were randomly assigned to view two narrative PWLs, two non-narrative PWLs, or control. Results showed that exposure to narrative PWLs significantly increased participants’ worry about, feelings of risk of, and perceived severity of harm of getting alcohol-related cancer, but did not affect their comparative likelihood of getting alcohol-related cancer or intentions to reduce alcohol use. Exposure to narrative PWLs also indirectly influenced intentions through increased worry. Moreover, participants’ risk perceptions and intentions in non-narrative PWLs condition did not differ from those in narrative PWLs and control conditions. Therefore, these findings suggest that narrative PWLs are a promising strategy in informing consumers about the cancer risks of alcohol.

摘要

本研究探讨了具有叙述性内容的图形警告标签 (PWL) 在传达与酒精相关的癌症风险中的作用。在一项在线实验中，169 名成年酒精消费者被随机分配查看两个叙述性 PWL、两个非叙述性 PWL 或对照。结果表明，接触叙述性 PWL 显着增加了参与者对酒精相关癌症的担忧、风险感和对伤害严重程度的感知，但不影响他们患酒精相关癌症的相对可能性或减少酒精使用的意图. 接触叙述性 PWL 也会通过增加担忧间接影响意图。此外，参与者在非叙事 PWL 条件下的风险认知和意图与叙事 PWL 和控制条件下的风险认知和意图没有差异。所以，