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Radio Redux: Audience Participation and the Reincarnation of Radio for Development in Africa
Journal of Developing Societies ( IF 1.1 ) Pub Date : 2019-06-01 , DOI: 10.1177/0169796x19844916
Gilbert Tietaah 1 , Margaret Amoakohene 1 , Damasus Tuurusong 2
Affiliation  

Along with the valorization of “beneficiary” participation in development praxis, contemporary communication scholarship has tended toward internet-enabled technologies and applications. This study breaks ranks with the implicit loss of faith in the capacity of the so-called legacy media, and radio in particular. It argues that precisely those advances in new technologies, together with the peculiar media ecology of Ghana and Africa generally, are the bases for prenotions about the enduring relevance of radio. To verify this claim, focus group discussions were conducted among radio audiences in Ghana. The findings suggest three factors for a renaissance of radio as a development communication medium: its contribution to democratic pluralism; the use of local languages that enables social inclusion; its appropriation of new technologies for audience participatory engagement. Radio has thus evolved from the powerful effects notions of a one-way transmitter of information to an increasingly more interactive, audience-centric medium.

中文翻译:

Redux广播电台:观众的参与和非洲广播电台促进发展的轮回

随着对发展实践中“受益人”参与的重视,当代的传播奖学金已趋向于基于互联网的技术和应用。这项研究因对所谓的传统媒体(尤其是广播)的能力的隐性丧失信心而打破了排名。它认为,正是新技术的这些进步,加上加纳和非洲普遍的特殊媒体生态,才是人们对无线电具有持久意义的先例的基础。为了证实这一说法,在加纳的广播听众中进行了焦点小组讨论。研究结果表明,广播作为一种发展传播媒介的复兴是三个因素:广播对民主多元化的贡献;广播对民主多元化的贡献。使用能够促进社会包容的当地语言;运用新技术吸引观众参与。因此,无线电已从单向信息发送器的强大效果概念演变为越来越互动,以受众为中心的媒体。
更新日期:2019-06-01
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