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Book review: Kyle Gray, The Story Engine: An Entrepreneur’s Guide to Content Strategy and Brand Storytelling without Spending All Day Writing
IIM Kozhikode Society & Management Review ( IF 1.8 ) Pub Date : 2019-05-10 , DOI: 10.1177/2277975218784812
Dr Shailey Singh 1
Affiliation  

Kyle Gray, The Story Engine: An Entrepreneur’s Guide to Content Strategy and Brand Storytelling without Spending All Day Writing. Fresno, CA: CreateSpace Independent Publishing Platform, 2017, 254 pp. ISBN-13: 978–1546424581, ISBN-10:15642458X.

中文翻译:

书评:凯尔·格雷(The Kyle Gray),故事引擎:内容策略和品牌故事讲述的企业家指南,而无需花一整天的时间

Kyle Gray,故事引擎:内容策略和品牌故事讲述的企业家指南,无需花费一整天的时间。加利福尼亚州弗雷斯诺:CreateSpace独立出版平台,2017年,254页。ISBN-13:978–1546424581,ISBN-10:15642458X。
更新日期:2019-05-10
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