Social sharing of news content through Twitter, Facebook, email, and other platforms is increasingly important to local television (TV) news stations. This article presents the results of a longitudinal content analysis of the prevalence and design of the automated social sharing tools presented next to timely, local news content on TV news websites between 2010 and 2015. While 93% of news websites now contain automated social sharing icons, approximately 36% of the social shares from these tools contain incorrect information or lead back to different content altogether. While social sharing options have increased since 2010, automated messages shared with the links, and link accuracy rates, remain relatively unchanged. As readers’ social sharing of news stories becomes more important to the TV news industry’s penetration into social media platforms, it is increasingly crucial to study these automated social tools and how they can serve as unintentional gatekeepers by sharing the wrong information.

中文翻译：

---

来自朋友：你必须看这个！

通过 Twitter、Facebook、电子邮件和其他平台进行新闻内容的社交共享对于当地电视 (TV) 新闻台来说越来越重要。本文介绍了对 2010 年至 2015 年电视新闻网站上及时本地新闻内容旁边展示的自动社交共享工具的流行和设计的纵向内容分析结果。虽然现在 93% 的新闻网站包含自动社交共享图标，这些工具中大约 36% 的社交分享包含不正确的信息或导致完全不同的内容。虽然自 2010 年以来社交分享选项有所增加，但与链接共享的自动消息和链接准确率保持相对不变。