Drawing on the concept of audience construction, this study offers an empirical test of the argument by Boczkowski that journalists’ perceptions of their audience influence their implementation of new technologies. It uses a national survey of U.S. newspaper journalists to determine whether their perceptions of audiences’ use of and demand for video, social media, and mobile-oriented design predict their own public-facing use of those technologies. Findings indicate that journalists’ perceptions of audience demand, but not audience technological use and access, are significantly associated with news organizations’ increased technology use, suggesting that journalists view their audiences more as market-oriented technological consumers than as dynamic users.

中文翻译：

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本研究利用受众建构的概念，对 Boczkowski 的论点进行了实证检验，即记者对其受众的看法会影响他们对新技术的实施。它使用对美国报纸记者的全国性调查来确定他们对观众对视频、社交媒体和面向移动设计的使用和需求的看法是否能预测他们自己对这些技术的面向公众的使用。调查结果表明，记者对受众需求的感知，而不是受众技术使用和访问，与新闻机构技术使用的增加显着相关，这表明记者更多地将他们的受众视为面向市场的技术消费者，而不是动态用户。