This experimental study (N = 113) examined the effects of the visual presentations of data in television news on young Americans’ recall of information about sexually transmitted diseases (STDs) as well as the roles of individual characteristics in this process. The results show that individuals who saw either a tabular or graphical presentation of information about STDs better remembered that information than those who only heard the anchor describe the numbers. Our study further found that participants high in quantitative media literacy recalled significantly more information than participants low in quantitative media literacy, but this individual characteristic did not moderate the relationship between style of information presentation and recall. The results support the assumptions of Limited Capacity Model of mediated message processing. It also represents the first step in linking individual differences to the processing of information from infographics from television news.

中文翻译：

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在电视新闻中使用信息图表

这项实验性研究 (N = 113) 检验了电视新闻中数据的视觉呈现对美国年轻人回忆性传播疾病 (STD) 信息的影响，以及个体特征在此过程中的作用。结果表明，看到有关 STD 信息的表格或图形显示的人比只听到锚描述数字的人更能记住该信息。我们的研究进一步发现，定量媒体素养高的参与者回忆的信息明显多于定量媒体素养低的参与者，但这种个人特征并没有调节信息呈现方式与回忆之间的关系。结果支持了中介消息处理的有限容量模型的假设。