In the online news environment, audience information processing may be influenced by the framing not only of a news story itself but also of other messages that introduce, link to, or accompany the news content. We test these mixed media framing effects on audience reason acquisition from news content with an experiment, in which we manipulate the frame—value or strategy—of a text introduction about the issue of stem cell research, followed by exposure, or no exposure, to a video news report about stem cell research. Value framing (as opposed to strategy framing) prior to a news story increased the number of reasons for one’s own side of the issue acquired from the news report, but no effects were found on learning reasons for the other side.

中文翻译：

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这就是你将从这个新闻故事中学到的东西

在在线新闻环境中，受众信息处理不仅会受到新闻故事本身的框架的影响，还会受到引入、链接到或伴随新闻内容的其他消息的框架的影响。我们通过一个实验来测试这些混合媒体框架效应对从新闻内容中获取受众原因的影响，在该实验中，我们操纵关于干细胞研究问题的文本介绍的框架——价值或策略——然后暴露或不暴露，关于干细胞研究的视频新闻报道。新闻报道之前的价值框架（相对于战略框架）增加了从新闻报道中获得的问题自己一方的原因数量，但没有发现对另一方的学习原因产生影响。