This study examines NBC’s U.S. prime-time broadcast coverage of the 2012 summer Olympic games for gender equality and compares that coverage to previous years. Olympic coverage is particularly important to female athletes because many receive little media attention beyond Olympic competition. The study found that, for the first time since 1996, NBC gave more airtime to women’s sports than to men’s sports. However, most of that coverage devoted to women’s events was confined to “socially acceptable” sports.

中文翻译：

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女子奥运会？NBC 对 2012 年伦敦夏季奥运会报道的性别分析

本研究调查了 NBC 在美国黄金时段对 2012 年夏季奥运会的性别平等广播报道，并将该报道与往年进行了比较。奥运报道对女运动员尤为重要，因为除了奥运会比赛之外，许多媒体很少关注。研究发现，自 1996 年以来，NBC 首次为女性运动提供比男性运动更多的播放时间。然而，大部分针对女性赛事的报道仅限于“社会可接受的”运动。