The internet allows politicians to deliver controlled messages via campaign websites, but citizens often turn to other sources (e.g., news websites) for political information. Using the cognitive response model as a framework, this article considers how varying contexts may affect the way citizens process candidate messages. We experimentally test the interaction of media trust, media context, and message content on evaluation of and support for a candidate. A national adult sample viewed a candidate profile on either the candidate’s website or CNN.com, and the profile contained either subtle or vivid religious cues. Those high in media trust who saw the CNN profile rated the candidate highest, but only when it contained subtle religious cues. Our findings suggest that while message source and media trust can condition message effects, these factors have less influence in the presence of strong message cues.

中文翻译：

---

在我们不信任的媒体中

互联网允许政治家通过竞选网站传递受控制的信息，但公民经常转向其他来源（例如新闻网站）以获取政治信息。使用认知反应模型作为框架，本文考虑了不同的环境如何影响公民处理候选消息的方式。我们通过实验测试媒体信任、媒体上下文和消息内容对候选人评估和支持的相互作用。全国成人样本查看了候选人网站或 CNN.com 上的候选人资料，该资料包含微妙或生动的宗教暗示。那些看到 CNN 简介的媒体信任度高的人对候选人的评价最高，但前提是其中包含微妙的宗教暗示。我们的研究结果表明，虽然消息来源和媒体信任可以调节消息效果，