Over time the shipping lines grew to see the Atlantic as their own: a space they controlled in terms of the travellers’ experience. Following the end of the Second World War, UK-based Cunard (one of the largest passenger lines) sought to re-establish business very much as in the 1930s. The emergent airline industry used the language and imagery of the shipping lines to build their customer base whilst making much of the benefits of shorter crossing times for both business travellers and those on holiday. In contrast, shipping lines such as Cunard struggled to come to terms with the demise of a market based on one mode of transport. Whilst making moves to enter the airline business, the company believed that ships would retain significant market share of the trans-Atlantic market. Eventually the company declared that “people who need transport will use the air … ships are for leisure”.

中文翻译：

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二战后跨大西洋商务和休闲旅行：冠达及其航空公司竞争对手

随着时间的推移，航运公司逐渐将大西洋视为自己的：他们根据旅行者的体验来控制的空间。第二次世界大战结束后，总部位于英国的 Cunard（最大的客运线路之一）与 1930 年代一样寻求重新建立业务。新兴的航空业使用航运公司的语言和图像来建立他们的客户群，同时为商务旅客和度假者提供缩短过境时间的大部分好处。相比之下，冠达 (Cunard) 等航运公司难以接受基于一种运输方式的市场的消亡。在采取行动进入航空业务的同时，该公司相信船舶将保留跨大西洋市场的重要市场份额。