This study uses social cognitive theory as basis to propose an integrative, multilevel research model that examines how entrepreneurs evaluate opportunities. We use a conjoint experiment coupled with hierarchical linear modelling to empirically test the model. Results indicate that age, gender, social capital relatedness and dispositional regulatory focus will have an impact on evaluation decisions. The study contributes to the extant research on opportunity evaluation by examining how entrepreneurs evaluate opportunities and by providing an integrative framework for the field of entrepreneurship.

中文翻译：

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机会评估的社会认知视角

这项研究以社会认知理论为基础，提出了一个综合的，多层次的研究模型，该模型研究了企业家如何评估机会。我们使用结合分层线性建模的联合实验对模型进行经验测试。结果表明，年龄，性别，社会资本相关性和处置监管重点将对评估决策产生影响。这项研究通过检查企业家如何评估机会并为企业家精神领域提供一个综合框架，为现有的机会评估研究做出了贡献。