Scriba PR is a very successful award-winning technical public relations company. This case study examines the journey of Scriba PR and its founder, Katie Mallinson. Seeing business ownership as a pipe dream at first, Katie drew extensively on her support networks, rigorous planning and a University enterprise incubator to encourage and help her to take the leap into business ownership. Since that point, a dynamic interplay of individual and organisational identity has ensued alongside a growing and developing business. This case study explores issues of business model development, enterprise incubators, identity and female entrepreneurship.

中文翻译：

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从白日梦，到企业孵化器，再到屡获殊荣的企业：Scriba PR 案例

Scriba PR 是一家非常成功、屡获殊荣的技术公关公司。本案例研究考察了 Scriba PR 及其创始人 Katie Mallinson 的历程。起初将企业所有权视为白日梦，凯蒂广泛利用她的支持网络、严格的规划和大学企业孵化器来鼓励和帮助她实现企业所有权的飞跃。从那时起，随着业务的不断发展和发展，个人和组织身份的动态相互作用随之而来。本案例研究探讨了商业模式开发、企业孵化器、身份和女性创业等问题。