Two young, French entrepreneurs, Louis Marty and Roland Jais Nielsen, founded Merci Handy in 2014 with the objective of revolutionizing everyday cosmetics and internationalizing quickly. The case discusses the first steps of their international development and addresses the internationalization process of born-global companies. It also questions the benefits and opportunities of start-ups when addressing a global target.

中文翻译：

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Merci Handy：从初创到全球化？

两位年轻的法国企业家 Louis Marty 和 Roland Jais Nielsen 于 2014 年创立了 Merci Handy，目标是彻底改变日常化妆品并快速国际化。该案例讨论了其国际化发展的第一步，并探讨了天生全球化公司的国际化进程。它还质疑初创企业在实现全球目标时的好处和机会。