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"Capital Intraconversion" and Canadian Literary Prize Culture
Book History ( IF 0.5 ) Pub Date : 2017-01-01 , DOI: 10.1353/bh.2017.0015
Jody Mason

This paper analyzes how the "particular symbolic fortunes" of Canada's most widely recognized literary prize, the Scotiabank Giller Prize, undergo what James English calls "capital intraconversion"––how they are "culturally 'laundered'" through their association with Frontier College, Canada's longest-running adult literacy organization. While the Giller initially benefitted from fashioning itself as the private, industry-driven alternative to state-sponsored culture in Canada, increasing criticism of its corporate sponsorship has led, in the past decade, to a rebranding effort. This effort, I contend, seeks to benefit from two key terms––multiculturalism and literacy. Associated as the discourse of multiculturalism and the figure of the literate citizen are with the strong publics of the western, liberal-democratic nation-state, they possess a remarkable ability to accentuate the symbolic capital of Canada's most widely recognized literary prize.

中文翻译:

“资本内部转换”与加拿大文学奖文化

本文分析了加拿大最广受认可的文学奖丰业银行吉勒奖的“特殊象征性财富”如何经历詹姆斯英语所说的“资本内部转换”——它们如何通过与边疆学院的联系而被“文化上的‘洗钱’”,加拿大历史最悠久的成人扫盲组织。虽然 Giller 最初受益于将自己塑造成加拿大国家赞助文化的私人、行业驱动替代品,但在过去十年中,对其企业赞助的批评越来越多,导致品牌重塑。我认为,这项努力旨在从两个关键术语中受益——多元文化主义和识字。由于多元文化主义的话语和有文化的公民形象与西方强大的公众有关,
更新日期:2017-01-01
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