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WhatsApp and Mobile Money: Ameliorating Crowdfunding for Social Change in Kenya
Asia Pacific Media Educator Pub Date : 2019-12-01 , DOI: 10.1177/1326365x19894780
Frankline Matanji 1
Affiliation  

Use of WhatsApp as a social media technology and M-pesa, a mobile money service for crowdfunding in Kenya are proliferating at an incredible pace. Crowdfunding helps communities organize for effective participation in social and economic development and empowerment by making sure that members of the community get to benefit from services, such as access to social amenities and better infrastructure, which would not have been available if the community members were to wait for the government to provide the services. This method is being used at Kisii University for students’ retention and providing social welfare to students, their parents and university staff. The approach adopted by this study was qualitative inductive research, where the researcher had a one-on-one interview session with creators of crowdfunding campaigns and the funders using Skype and phone calls as interview tools.

中文翻译:

WhatsApp和移动货币:改善肯尼亚社会变革的众筹

使用WhatsApp作为社交媒体技术以及在肯尼亚进行众筹的移动货币服务M-pesa的发展速度令人难以置信。众筹通过确保社区成员受益于服务(例如获得社会便利和更好的基础设施)来帮助社区组织有效参与社会经济发展和赋权,而如果社区成员要等待政府提供服务。Kisii大学正在使用这种方法保留学生,并为学生,他们的父母和大学工作人员提供社会福利。本研究采用的方法是定性归纳研究,
更新日期:2019-12-01
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