The purpose of this paper, a set of two studies, is to elaborate on the concept of scansis and its effects upon crisis communication theory and practice. A scansis represents the intersection of a scandal and crisis, essentially when a crisis becomes a scandal. A new term was created due to the varied ways in which the term scandal is used and misused. The effects of scansis on crisis communication are examined through two studies. A scansis is unique because it creates moral outrage and is a function of a perception of injustice coupled with greed.,Experimental design is used in both studies to test for the effects of specific crisis response strategies used during a scansis. The crisis response strategies were manipulated to determine whether or not corrective action with moral recognition is more effective at helping organizations during a crisis than those crisis response strategies that do not contain a moral component.,The two studies found no short-term effect for crisis responses during scansis. This included no difference between corrective action with moral recognition and the other three response conditions for the short-term factors of organizational reputation, negative word-of-mouth intentions, purchase intentions and anger. However, Study 2 found that corrective action with moral recognition was perceived as the most empathetic response and created the lowest levels of moral outrage. The authors postulate that corrective action with moral recognition has a long-term effect after a scansis by creating a positive response that moves organizations away from being stigmatized.,The results raise questions about the current configuration of the intentional crisis cluster articulated in situational crisis communication theory (SCCT). When just consider assessments crisis responsibility, a scansis would be part of the preventable crisis cluster. However, the evaluation of justice and greed suggest a scansis may be a unique crisis type that does not fit within the intentional crisis cluster and the prescribed short-term effects of crisis response strategies recommend by SCCT. The scansis establishes a boundary condition for the limits of crisis response strategies on short-term effects such as reputation and purchase intention. These findings require us to rethink elements of current crisis communication theory.,The lack of short-term benefits should not be an argument for abandoning accommodative crisis response strategies. Practitioners need to realize the limits of crisis response strategies for creating short-term benefits and think about the potential long-term benefits offered by crisis response strategies.,Scansis is a new concept for crisis communication and provides a link between the crisis communication and organizational stigma literatures. The two studies are the first attempts to empirically examine scansis and opens new avenues of thinking and research for crisis communication and organizational stigma researchers.

中文翻译：

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斯堪西斯作为一种独特的危机类型：理论和实践意义

本文的目的是进行两项研究，以详细阐述Scansis的概念及其对危机传播理论和实践的影响。丑闻代表了丑闻与危机的交集，本质上是当危机变成丑闻时。由于使用和滥用丑闻一词的方式多种多样，因此创建了一个新术语。通过两项研究检查了Scansis对危机沟通的影响。斯堪西斯之所以独特，是因为它会引起道德上的愤怒，并且是对不公与贪婪的感知的函数。两项研究均使用实验设计来测试在斯堪西斯期间使用的特定危机应对策略的效果。通过操纵危机应对策略来确定具有道德认可的纠正措施是否比没有道德成分的危机应对策略更能有效地帮助组织在危机期间提供帮助。两项研究均未发现危机的短期影响扫描过程中的反应。这包括具有道德认可的纠正措施与针对组织声誉，负面口碑，购买意愿和愤怒的短期因素的其他三个响应条件之间没有区别。但是，研究2发现，具有道德认可的纠正措施被认为是最能引起人同情的反应，并导致最低程度的道德不满。作者推测，带有道德认可的纠正措施通过产生积极的回应，使组织远离被污名化的现象，会对扫描后的行为产生长期影响。结果提出了有关情境危机沟通中故意危机集群当前配置的问题。理论（SCCT）。仅考虑评估危机责任时，扫描仪将成为可预防危机群的一部分。但是，对正义和贪婪的评估表明，扫描不良可能是一种独特的危机类型，不适用于故意危机群和SCCT建议的规定的危机应对策略的短期影响。斯堪的纳维亚人为危机应对策略对声誉和购买意愿等短期影响的限制建立了边界条件。这些发现要求我们重新考虑当前的危机沟通理论的要素。短期利益的缺乏不应成为放弃宽松的危机应对策略的理由。从业者需要意识到危机应对策略的局限性，以创造短期利益，并考虑危机应对策略提供的潜在长期利益。Scansis是危机沟通的新概念，它提供了危机沟通与组织之间的联系污名文献。两项研究是对经验主义进行实证研究的首次尝试，并为危机沟通和组织污名化研究人员开辟了新的思维和研究途径。缺乏短期利益不应成为放弃适应性危机应对策略的理由。从业者需要意识到危机应对策略的局限性，以创造短期利益，并考虑危机应对策略提供的潜在长期利益。Scansis是危机沟通的新概念，它提供了危机沟通与组织之间的联系污名文献。两项研究是对经验主义进行实证研究的首次尝试，并为危机沟通和组织污名化研究人员开辟了新的思维和研究途径。缺乏短期利益不应成为放弃适应性危机应对策略的理由。从业者需要意识到危机应对策略的局限性，以创造短期利益，并考虑危机应对策略提供的潜在长期利益。Scansis是危机沟通的新概念，它提供了危机沟通与组织之间的联系污名文献。两项研究是对经验主义进行实证研究的首次尝试，并为危机沟通和组织污名化研究人员开辟了新的思维和研究途径。从业者需要意识到危机应对策略的局限性，以创造短期利益，并考虑危机应对策略提供的潜在长期利益。Scansis是危机沟通的新概念，它提供了危机沟通与组织之间的联系污名文献。两项研究是对经验主义进行实证研究的首次尝试，并为危机沟通和组织污名化研究人员开辟了新的思维和研究途径。从业者需要意识到危机应对策略的局限性，以创造短期利益，并考虑危机应对策略提供的潜在长期利益。Scansis是危机沟通的新概念，它提供了危机沟通与组织之间的联系污名文献。两项研究是对经验主义进行实证研究的首次尝试，并为危机沟通和组织污名化研究人员开辟了新的思维和研究途径。